Top 10 Do's and Don'ts of Starting A New E-commerce Portal

Dec 2, 2021
Development Partners

Welcome to Maslow Lumia Bartorillo Advertising, your trusted source for expert insights in the field of business and consumer services - marketing and advertising. In this article, we will explore the top 10 do's and don'ts of starting a new e-commerce portal to help your business succeed in the competitive online landscape.

1. Do Conduct Comprehensive Market Research

Before launching your e-commerce portal, it is vital to have a thorough understanding of your target audience, competitors, and market trends. Conducting comprehensive market research will provide valuable insights into consumer behavior, demand for your products/services, and help you make informed business decisions.

2. Don't Underestimate the Importance of User Experience

User experience plays a crucial role in the success of an e-commerce portal. Ensure your website is intuitive, visually appealing, and offers seamless navigation. Optimize loading times, simplify the checkout process, and provide detailed product information to enhance customer satisfaction and drive conversions.

3. Do Invest in Professional Website Design

A professionally designed website instills trust and credibility in your brand. Collaborate with experienced web designers who can create a visually stunning and responsive website that aligns with your brand identity. A well-designed website can attract and retain customers, leading to increased sales and brand loyalty.

4. Don't Neglect Search Engine Optimization (SEO)

Implementing effective SEO strategies is essential for improving your website's visibility in search engine rankings. Conduct keyword research, optimize your website's meta tags, headings, and content, and build quality backlinks to enhance organic traffic and attract potential customers.

5. Do Prioritize Mobile Responsiveness

In today's mobile-driven world, having a mobile-responsive e-commerce portal is non-negotiable. Optimize your website for various devices, screen sizes, and operating systems to provide a seamless browsing experience. Mobile-friendly websites improve user engagement and are favored by search engines.

6. Don't Overcomplicate the Navigation

Simplicity is key when it comes to website navigation. Ensure your e-commerce portal has a clear and user-friendly navigation menu. Categorize products logically, implement search functionality, and provide filters to help users find what they need quickly. The easier it is for customers to navigate your site, the more likely they are to make a purchase.

7. Do Invest in Secure Payment Gateways

Building trust with your customers is crucial for e-commerce success. Invest in secure payment gateways to protect sensitive customer data and provide a secure online shopping experience. Display trust badges and clearly communicate your security measures to instill confidence in your visitors.

8. Don't Underestimate the Power of Social Media

Social media has become a powerful marketing tool for e-commerce businesses. Leverage popular social media platforms to promote your products, engage with your audience, and drive traffic to your e-commerce portal. Create compelling content, run targeted ad campaigns, and encourage user-generated content to increase brand visibility and attract potential customers.

9. Do Implement Robust Analytics and Tracking

Tracking and analyzing your website's performance is essential for identifying areas of improvement and optimizing your e-commerce portal. Implement robust analytics tools like Google Analytics to monitor key metrics such as traffic sources, page views, conversion rates, and user demographics. Leverage this data to make data-driven decisions and optimize your marketing efforts.

10. Don't Neglect Customer Service

Exceptional customer service is a cornerstone of successful e-commerce businesses. Invest in efficient customer support channels, provide prompt responses to inquiries, and address customer grievances promptly. Excellent customer service not only leads to higher customer satisfaction but also encourages repeat purchases and positive word-of-mouth recommendations.


In conclusion, starting a new e-commerce portal requires careful planning, attention to detail, and a focus on delivering an exceptional user experience. By following the top 10 do's and don'ts outlined in this article, you can lay a strong foundation for your e-commerce venture and position your brand for success in the ever-evolving digital landscape.

Remember, Maslow Lumia Bartorillo Advertising is here to support your business with our expertise in business and consumer services - marketing and advertising. Contact us today to explore how we can help your e-commerce portal thrive!

Teresa Welch
Great tips! Can't wait to put them into action! 💪
Nov 8, 2023
Kevin Yaussy
I appreciate the emphasis on user-friendly design. It's crucial for engaging customers.
Oct 29, 2023
Vicente Sy
Such great tips! 🙌
Oct 6, 2023
Chris Alley
The do's and don'ts outlined here are crucial for anyone venturing into the e-commerce space. Thank you for the valuable insights!
Sep 7, 2023
David Sinton
The do's and don'ts highlighted here can serve as a roadmap for aspiring e-commerce entrepreneurs. Thank you for sharing these valuable pointers!
Jul 30, 2023
Le Fleeman
The insight on creating quality content is invaluable. Content is king in e-commerce.
Jun 21, 2023
Emily Yordy
The do's and don'ts about pricing strategy are very insightful. Pricing can make or break a business.
Apr 1, 2023
Neil Sutherland
With valuable advice on navigating the challenges of e-commerce, this article is a valuable resource for anyone embarking on this journey.
Mar 18, 2023
Leslie Guertler
In a competitive e-commerce landscape, these do's and don'ts are essential reminders for building a thriving online business. Thank you for this insightful article!
Mar 8, 2023
Owen Gallpen
I like how the article highlights the significance of data security. Trust is everything in online businesses.
Feb 12, 2023
Shyam Enjeti
Thank you for reminding us about the importance of mobile optimization. It's a game-changer.
Feb 10, 2023
Anthony Ponce
I found the content very informative and well-organized. It's a must-read for anyone considering starting an e-commerce business.
Feb 9, 2023
Scott Salisbury
Quality product images play a significant role in e-commerce sales. This article nails it.
Jan 14, 2023
Michelle Moore
Great advice, I'll definitely keep these do's and don'ts in mind when launching my e-commerce portal!
Dec 22, 2022
Igor Scherbakov
I'm grateful for the comprehensive guidance provided in this article. It's evident that careful planning is key to e-commerce success.
Dec 8, 2022
Phil Zhang
Great tips! Starting an e-commerce portal can be overwhelming, but these do's and don'ts are so helpful.
Aug 4, 2022
Jeff Deeth
This article sheds light on important factors to consider when entering the world of e-commerce. I'm grateful for the helpful advice.
Jul 30, 2022
Amr Elmeky
Avoiding complicated checkout processes is a must! Customers should have a smooth experience.
Jul 13, 2022
Christopher West
I appreciate the practical tips provided in this article. It's always helpful to learn from experienced professionals.
Jul 8, 2022
Pd Dixit
I appreciate the emphasis on customer experience and effective marketing strategies. These are indeed crucial elements for e-commerce success.
May 22, 2022
The advice on customer service is spot on. It's the key to success in e-commerce.
Apr 27, 2022
Johanna Puetz
Building strong social media presence is something I'll focus on after reading this article.
Mar 4, 2022